SEO
SEO that supports visibility, clarity and long-term growth.
SEO is not about shortcuts or chasing algorithms. It’s about structuring your website so it can be clearly understood by search engines — and easily navigated by real people. At Puka Studio, SEO is approached as a strategic layer that supports your website, brand and business goals.
Rather than isolated tactics, SEO is integrated into website structure, content hierarchy and design decisions from the start. This ensures your site is discoverable, relevant and built to perform over time.
Objectives
Develop a search engine-friendly website structure.
Improve organic rankings on Google and other search engines.
Enhance user experience (UX) to increase engagement and conversions.
Target relevant keywords and implement them where necessary to attract high-intent visitors.
Establish a long-term SEO growth strategy.
Strategy Breakdown
Website Audit & Competitive Analysis
Analyse the current website (if applicable) and identify areas for improvement.
Conduct a competitive analysis to benchmark against top industry competitors.
Identify technical SEO issues that may impact rankings.
Keyword Research & Content Strategy
Conduct in-depth keyword research to identify high-value search terms.
Develop a content strategy that includes blog posts, service pages and case studies (if relevant).
Optimise website copy with strategic keyword placement while maintaining readability.
On-Page Optimization
Optimise meta titles, descriptions and header tags for targeted keywords.
Improve site structure, internal linking and navigation for a better user experience (is applicable).
Optimise images and multimedia content for faster load times and search visibility.
Technical SEO
Ensure mobile-friendliness and responsiveness across all devices.
Improve page speed and performance through caching, and image compression.
Implement structured data markup to enhance search engine understanding of website content.
Local SEO
Optimise Google Business Profile with accurate information, images and customer reviews.
Create and optimise local citations and directory listings.
Develop location-specific landing pages to improve visibility in local searches.
Link Building & Off-Page SEO
Acquire high-quality backlinks from relevant industry websites.
Leverage social media and PR strategies to improve online presence.
Performance Tracking & Reporting
Set up Google Analytics and Google Search Console for real-time performance tracking.
Provide monthly reports with insights on rankings, traffic, and conversions.
Adjust strategy based on data-driven insights and industry trends.
Is your website easy to find — and easy to understand?
Let’s build SEO foundations that support your business.