Branding
Strategic branding that supports business growth.
Branding is more than a logo. It is the foundation of how a business is perceived, remembered and experienced. At Puka Studio, branding is approached as a strategic tool: designed to bring clarity, consistency and confidence across every touchpoint.
Each brand is built with purpose, aligning visual identity, messaging and direction to support long-term growth. The result is a brand that communicates clearly, stands out in the market and works seamlessly across digital, print and physical environments.
Two branding approaches.
1/ Strategic brand foundations
This approach is designed for businesses that want to define their brand at a deeper level. It focuses on the strategic elements that shape how a brand thinks, communicates, and presents itself — including purpose, personality, positioning, mission, vision, and values.
The outcome is a clear and considered brand foundation that informs all future design, messaging, and decision-making.
Best suited to businesses seeking direction, alignment, and a strong long-term brand framework.
2/ Visual brand direction
This approach focuses on creating a refined and cohesive visual identity that brings the brand to life. It is ideal for businesses that have clarity around their direction and are ready to translate it into a strong visual presence.
The focus is on look, feel, and consistency — ensuring the brand is expressed clearly and confidently across key touchpoints.
Best suited to businesses looking to elevate or refresh their visual identity.
What you’ll receive
At the end of a branding project with Puka Studio, clients receive a complete and practical set of brand assets designed for real-world use across print, digital and marketing platforms:
Vector logo files in Adobe Illustrator (AI) for printers and suppliers
Vector logo files in PDF format for print and production
Logo files optimised for digital use (JPG & PNG)
Email signature design (PNG)
Business card design supplied as print-ready PDF
Additional deliverables by branding approach →
1/ Strategic Brand Foundations
A clear, consolidated guide document defining the strategic and visual foundations of the brand. It outlines brand personality, positioning, tone and direction, alongside core visual guidelines such as logo usage, colour palette and typography. This document serves as a reference point for consistent branding across marketing, communication and future design work.
2/ Visual Brand Direction
A brand positioning and visual overview (PDF) presented as a simple brand guide booklet with visual direction including logo application examples, colour palette, typography and core design elements.
Our process
1/ Brand Briefing
A detailed questionnaire designed to fully understand the business, audience, goals and brand direction.
2/ Research & Visual Direction
Brand moodboards and competitor research to explore ideas, define positioning and establish a clear visual direction.
3/ Concept Development
Presentation of 2–3 logo concepts, followed by one refinement round to polish the selected direction.
4/ Brand Application & Final Assets
Finalisation of brand assets, including stationery design (email signature and business cards) and delivery of the relevant brand documentation to support consistent use moving forward.
“A strong brand should be felt at every touchpoint — visually, spatially and emotionally.”
During an initial conversation, we’ll explore your goals, level of clarity, and future plans to determine the approach that best supports your brand now, with room to evolve as your business grows.
Not sure where to start?