For Field Drip, we developed a complete brand foundation rooted in storytelling, nature and connection. The project focused on creating a cohesive identity that reflects the brand’s passion for premium coffee, outdoor exploration and meaningful experiences.

The scope included defining the brand’s purpose, positioning and values, alongside a clear visual direction designed to translate seamlessly across packaging, digital platforms and physical environments. This extended to content direction and merchandising design, ensuring the brand’s tone, imagery and product presentation remained consistent and compelling across all touchpoints.

The final outcome is a considered and cohesive brand system: encompassing name, logo design, typography, colour palette, visual language and supporting guidelines, built to support growth, adaptability and long-term brand recognition.

The result is a confident, authentic identity that captures the spirit of adventure while providing a strong foundation for future expansion.