A Designer and builder of Tiny Houses and Compact living spaces was being born in the Sunshine Coast. The owner contact me with a name and a rough idea of what he was expecting. Some key words that immediately stood out from our briefing were compact, sustainable and modern. I took these words and ran…

The symbol had some serious thought put into it. The challenge was: how to represent the final product without actually drawing a little house icon?

After uncountable sketches - triangles, squares, chimneys… I was able to blend the product features in the lettering. Now, we all know a logo needs to be recognizable but if it can be both recognizable and smart, with room for analyzing, then the brand will stand out that much more to the everyday person.

Have a ponder over the logo and see if you can understand it’s depth? Remember the keywords, compact, sustainable and modern.