↓
IMMACKULATE HOMES PROPOSAL
Website Design
Having a great-looking website is key in today’s online world. It’s the digital face of your brand, providing first impressions for potential customers and clients. A visually attractive and easy-to-use site instantly builds trust and shows that your brand is professional and reliable.
With that said, it’s not all about looks – a well-designed website that’s equally user-friendly makes it simple for visitors to get around, find what they’re looking for, and take action. It tells your brand story, highlights what makes your company unique, and leaves a lasting impact on your audience.
Plus, when your website is optimised for search engines, it boosts your visibility and helps you attract more organic traffic. In today’s competitive online space, a standout website design isn’t just nice to have – it’s a must for success and growth.
Immackulate’s website will serve as a digital showroom, highlighting impeccable craftsmanship, innovation, and attention to detail. A well-structured, aesthetically pleasing, and user-friendly design will feature past projects and success stories to inspire and convert visitors while facilitating easy communication through optimised inquiry forms and contact options.
Creative Process & Development Stages →
Stage 1 - Plan and research
1. Homepage Flowchart:
→ Defining the homepage layout to create maximum impact, ensuring key elements like your value proposition, CTAs, and visuals are prominent.
→ Designing the frame structure by organising key elements like navigation menus, images, project showcases, and CTAs for a clean and intuitive layout.
2. User Experience (UX) Planning:
→ Structuring a user-friendly navigation flow to boost engagement.
→ Highlighting key messages, such as craftsmanship, luxury, and design innovation, to reinforce your brand’s identity.
3. Main Menu & Pages Content Strategy:
→ Structuring pages to highlight the brand story, portfolio, and services.
→ Creating clear call-to-action (CTA) sections for inquiries.
→ Incorporating a minimalist approach to keep the content digestible yet compelling.
Stage 2 - Design
4. Website Pages Design:
→ Designing the core pages: Home, About, Services, Portfolio, Testimonials, Blog, and Contact.
→ Ensuring alignment with Immackulate’s branding, including colours, typography, and imagery.
5. Project Pages Design:
→ Creating up to 10 project pages (number to be confirmed). Each project page is to include:
High-quality images.
Detailed descriptions.
Interactive image galleries for a more immersive experience.
Stage 3 - Revision and final details
6. Revisions & Adjustments:
→ Up to two rounds of revisions to refine the design and functionality.
7. Mobile Responsive Design:
→ Optimising the website for all devices, ensuring smooth navigation across desktops, tablets, and mobile phones.
8. Domain & Hosting Connection:
→ Connecting the new website to the domain.
→ Addressing any potential issues with prior hosting setup (additional costs may apply if hosting is incompatible or needs reconfiguration).
Why Squarespace?
Squarespace offers professional tools that would give Immackulate’s website a sleek, magazine-style look, perfect for showcasing the stunning project’s photos. The user-friendly content management system makes it easy for the team to eventually manage and update content without any technical skills. Plus, with built-in SEO and tools to manage SEO easily, we can boost online visibility and track visitor engagement effortlessly. Squarespace also ensures reliability and security with regular updates, so the website stays stable and protected.
SEO Consideration
A beautifully designed website is only impactful if it reaches the right audience. That’s where SEO (Search Engine Optimization) plays a crucial role in driving organic traffic and improving search engine visibility. While this proposal focuses on design, we highly recommend implementing a strategic SEO approach for your website creation to maximise its effectiveness.
Our additional SEO package includes keyword optimisation tailored to luxury home construction, content structuring to enhance search rankings, and image and video optimisation for faster load times. We also integrate Google Analytics to track performance and user engagement. Additionally, we offer blog content creation to establish the brand as an industry leader, providing valuable insights while improving search rankings.
To ensure your website not only looks exceptional but also performs at its best, explore our SEO package here.
Additional comments based on the brief →
→ The portfolio gallery will be a major highlight, ensuring high-quality images and an intuitive browsing experience.
→ We will integrate social media feeds and links.
→ Minimalist design will be prioritised to align with the brand’s refined aesthetic.
→ A soft homepage video can be integrated if desired.
→ Future expansions (e.g., virtual tours, personalised user accounts) can be planned in later phases.
Investment →
Stage 1: Deposit (20%)
A 20% deposit is required to begin the project. This covers Stage 1 of the creative process.
Stage 2: Development (40%)
A 40% payment is due when we move into the design and development phase (Stage 2). This covers building the website pages and project galleries, along with your revisions.
Stage 3: Final Payment (40%)
The remaining 40% is due when the website goes live. This covers final testing, adjustments, and the website launch.
Timeframe →
To ensure a smooth and efficient process, the project is divided into three stages with a 7-week turnaround. This timeframe assumes clear communication between the designer and your team, as well as timely access to all necessary files and content.
Stage 1: 2 weeks
Stage 2: 4 weeks
Stage 3: 1-2 weeks