As a rug lover myself, I was very excited to work on this project. All the intricate patterns with Rugs make designing a brand around it a lot of fun, with so many potential styles to go for.

I was briefed with an idea of an affordable rug company that caters to the younger market. Immediately I thought of bright colours, new age fonts and that organic, vintage style that is really popular these days. It worked perfectly and I was able to seamlessly apply this look to Rug Dealer Co.

The result was exactly what the client was hoping for and the resulting clients fit the demographic to a tee.